The inspiration for our brand Malika-e-Tarranum Noor Jehan, the legendary singer and national icon of Pakistan. She was a Master of her talent and her personality, talent, grace, along with her courage and patriotism created a brand like no other. Not only did she reinvent herself and her style with every passing decade of her life, but continues to inspire new generations today, as an emblem of excellence and self-empowerment. This brand celebrates her personality and style and acknowledges and looks up to all women who dare to shine!